Find the constraint. Define the next move.

Something is not moving: a repositioning, a marketing function, a launch. The people closest to it have theories. Leadership has a date. What is missing is an independent reading of the situation and a clear statement of what should happen first.

The diagnostic is built to be useful on its own. It ends with findings the business can act on with or without further INOKULUM involvement.

• Before committing budget to a rebrand, website, campaign or platform.
• When an initiative has stalled and the reasons are disputed.
• When marketing, operations and delivery each blame a different constraint.
• When leadership wants a second opinion on priorities before the next quarter's plan.
• As the first step towards any of the three flagship engagements.

• Stakeholder discovery.
• Review of relevant materials and workflows.
• Assessment of positioning, operations or delivery, as the situation requires.
• Prioritised findings.
• Recommended next steps.
• A bounded implementation brief where appropriate.

• A written diagnostic: what was examined, what was found, and the single constraint judged most important.
• Prioritised findings with the evidence behind each.
• Recommended next steps in order, with what each requires and who should own it.
• Where a further engagement is warranted, a bounded implementation brief with scope, inputs, outputs and boundaries, so the business can commission it from INOKULUM or from anyone else.

• Access to the stakeholders who own, deliver and depend on the initiative.
• Relevant materials: strategy, brand and marketing assets, plans, workflows, supplier scopes and any performance data.
• A clear statement of the decision the diagnostic should inform.

A diagnostic succeeds when leadership can name the constraint, agree the next step and commission it. The findings are specific enough to act on and honest about what could not be established in the time available.

Scope, access and duration are agreed according to the problem, the access available and the complexity involved. There is no standard price or fixed number of days; the proposal states both before work begins.

The diagnostic assesses. It does not implement. Where implementation follows, it is scoped as a separate engagement.

Scope is agreed according to the problem, access and complexity; there is no standard price or duration. Relevant career examples are shared in conversation, with the organisation through which the work was delivered named and the lead practitioner's contribution stated. Engagements commissioned through INOKULUM are documented as they complete, with the client's consent. No case studies, testimonials or client names are published without that attribution.